– NEW PROGRAMME – Shine Online Training Programme for wedding venues and spaces

SHINE ONLINE TRAINING PROGRAMME FOR WEDDING VENUES Helping your venue get more enquiries, convert more business and delight more wedding clients. After delivering multiple sell-out in-person SHINE workshops for 3 years, I’ve got the message that more venues want to up-level & grow AND access my knowledge to help them do just that. With your busy schedule, travel & geography factors, I’m delighted to have created an ONLINE version of...

What’s to Drink?

I’m dedicating this blog to all things liquid and all things beverage. If your venue or caterers are still serving up orange juice as the default soft drink option and if you’re assuming that your millennial couple will happily pick the half bottle of house wine in your wedding package, then it’s time for a rethink to keep you trend-relevant and appealing to increasingly discerning potential wedding customers. Just as...

Wedding Season Survival Tips

As the summer wedding season gets truly underway, I understand just how hectic and overwhelming it can be to juggle multiple clients’ demands as a busy venue and a successful wedding team. I know that the start of the season is often the most challenging, as you have the full summer’s clients ahead. All asking questions, checking details, updating details, rechecking questions and let’s face it looking to you for...

Going Live

I speak a lot in my trainings and to my consulting clients about the power of film to bring your story to life, & engage your potential customer so, practicing what I preach, I have dedicated this month’s blog to actually being more of a vlog, sharing with you a round-up of some of my films and Facebook Lives on a range of topics designed to help you improve your...

Benefits Of An Outdoor Wedding Gazebo

If you’ve been reading our blog and training content for a while you’ll know that I’m rather a fan of encouraging more venues to really tap into the HUGE (and growing) trend for the use of the outdoors at all points of a wedding day. Millennial couples love embracing the British outdoors whether it’s waterside, countryside or any sort of natural scenery and are planning an increasing number of components...

Master your Preferred Suppliers List (PSL) in 4 Easy Steps

The wedding industry seems to expand every year – you only have to pop into your nearest wedding showcase to see the rows of stalls offering near-identical products and services. It's enough to overwhelm even the most level-headed bride. This is just one of the reasons why the Preferred Supplier List (PSL) has become increasingly important to wedding venues. Most established venues will now offer clients a list of tried...

Reviewing your enquiry process

It feels as though we've barely had time to recharge following Christmas and yet the hype of Valentine’s Day's been and gone - A date that seems permanently tattooed on the backs of our eyelids in the wedding industry. Although this is significant in everyone’s love story, it's never a good time to become complacent as a wedding venue with the amount of enquires you receive and handle. Engagements will...

Hothorpe Hall and The Woodlands {Case Study}

“We've had just over 300 enquiries in January 2018, as opposed to 128 in January 2017” -Nicola Firth, Managing Director, Hothorpe Hall and The Woodlands  Today I’d like to share with you a client case study detailing exactly how I’ve worked with one of my ambitious venue clients who invested in my 6-month ‘Refine and Shine’ programme. Please step forward - Hothorpe Hall. Hothorpe Hall and The Woodlands is a privately-owned exclusive use...

A point of personalisation

This week's blog is about the importance of personalisation at each and every wedding. Although most brides like to take control of what is offered to their guests (or at least like to feel they do,) there is always a point in their planning process they will crave some innovative inspiration and ideas from the people who are in the know. This year we will find couples wanting to make...

Showcasing your venue through real weddings this 2018

As a wedding venue, the beginning of the year is all about capturing exciting new bookings. A great way to do this is to reflect on your successes from the previous year and look at new ways to inject some excitement into what you do and how you are portrayed to your audiences. As everybody now knows, image is everything. It’s a daily sprawl of trendy blogs and social media posts...