Master your Preferred Suppliers List (PSL) in 4 Easy Steps

Building Your Wedding Venue Team

Building Your Wedding Venue Team

The wedding industry seems to expand every year – you only have to pop into your nearest wedding showcase to see the rows of stalls offering near-identical products and services. It’s enough to overwhelm even the most level-headed bride.

This is just one of the reasons why the Preferred Supplier List (PSL) has become increasingly important to wedding venues.
Most established venues will now offer clients a list of tried and tested wedding suppliers such as caterers, florists, bands, marquee suppliers, alternative entertainers, and more – all within the local area, and available to suit a variety of different budgets.

The benefits are obvious – your PSL adds a huge amount of value to your overall offering to clients. If you are going to offer a PSL, you need to make sure you get it right. Keep the client in mind.

Select suppliers offering services that your clients actually need. If your venue is a rustic barn offering low-cost weddings for local brides, then listing the premier caterers in the country alongside internationally renowned floral designers is less appropriate than say a decent hog roast company and a lower cost local florist. Your own target market and that of the suppliers on your PSL should match.

Keep the standard high.
Once you’ve started compiling your PSL, you’ll be inundated with calls from every wedding specialist in the county. Don’t get swept away with promises of generous discounts and commissions – if you’re recommending sub-standard services to your clients, it will reflect poorly on you. Choose your suppliers according to their merit.

Choose a range of suppliers
Every client has a different budget and different priorities for their day, so it is important to be able to offer options that are suitable for everyone. List at least three suppliers under each category, covering low, mid and high price points within a suitable range for your client base.

Go with your gut
Don’t be afraid to choose a supplier based on your existing relationships. If you get along well with the supplier, it will make your job much easier, and that positive collaborative attitude will come across to the client.

If you’re an established venue and you would like to elevate your wedding business to new heights, let’s have a conversation about how my ‘Refine and Shine’ programme  can help you. Please do get in touch on enquiries@kellychandlerconsulting.co.uk to schedule a discovery call.

 

Image credits: Amanda Karen Photography // Richmond Weddings // Giant invitations // Ashley Douglass EventsCreative events // Brides Up North 

Kelly is an events industry professional of 25 years having previously planned weddings (often 6-figure) for over 150 discerning global couples. 

A Wedding Venue Business Consultant to many of the UK’s finest Stately Homes, private houses and diversified farms, Kelly supports land and property owners to thrive by generating sustainable profit from hosting weddings.

A live-long learner and personal development devotee, she’s also a Master Coach & Success Coach to high-achievers.

Being endlessly curious about the power of the mind and neuroscience, she’s passionate about unlocking, unblocking and championing the potential of her fellow bold business-leader clients.

Read More

If you enjoyed this post, we recommend the following as additional reading. 

What are my training events really like?

An insight into what Kelly Chandler training events look and feel like and what you should hope to gain as a wedding venue.

Read More about What are my training events really like?

Nurturing your dream team

Inspiration for nurturing and securing the ongoing loyalty of your wedding supplier dream team.

Read More about Nurturing your dream team
mockuuups-floating-ipad-pro-mockup-left02

free guide:5 Wedding Venue Must-Haves

Complete your name and email in the box and I’ll send you my expert venue consultant's advice on what you need to create, build, renovate or update to fill your venue’s wedding diary.
 
We will use these details to send you information on programmes, courses, events, special offers and inspiration via our email newsletter. For more information please review the Privacy Policy
 

Enter your details below

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.