The power of the recommendation – are you working it?

Everywhere I go at the moment recommendations are the talk of the town! On a weekend away with Mr C at a gorgeous “restaurant with rooms” the owner was telling us that Trip Advisor & Facebook recommendations are pivotal to his business and whether it sinks or swims. Every day my Facebook feed pops up with requests for recommendations from wedding colleagues for products & services and that’s not even...

What are my training events really like?

In today’s blog, I intend to give you a little personal insight into what my training events look and feel like and what you should hope to gain as an ambitious wedding venue. The training series kicks off again (for the 3rd year) on 20th September and runs until 17th November with lots of options for helping your teams improve either the wedding volume you host or your wedding quality...

Creating that powerful first impression with paper goods

So, you’re ready to welcome couples to your beautiful venue and everything is perfect. Of course, first impressions count and you probably have less than a minute for that first impression to leave the right mark. Imagine yourself in your couple’s shoes. What does that first impression look like? Does it start when they arrive for a show round? Or, does it start from the moment they contact you? The...

Targeting the “older” couple?

This is a topic I’m asked about by quite a few of my venue clients, as it’s a highly desirable sector to market to. So I thought a post on my tips for making your offering most relevant to older couples would be useful: First up, who is the older couple? There's no specific age range here. Bearing in mind that the average age to marry is around 30, we...

The cringe guide on how NOT to approach Wedding Planners

You’re an ambitious & special wedding venue looking to grow your business. Perhaps you’ve got a touch of luxury about your offering & are keen to target a  high-end client base? Perhaps you have just the right facilities to attract an international wedding crowd looking for a weekend wedding? Or you have a quirky blank canvas that’s available to dry hire for a creative Wedding Planner to work their magic?...

Ask Good Questions

I’m rather a big fan of face-to-face and there's nothing like winning the opportunity to show couples your wedding venue possibilities via a show round or site visit. There is no greater chance than to leave them in no doubt you are the PERFECT venue for them.  I’ve written, Conducting a brilliant venue show round, for some key tips on conducting a really successful show round and I’m continuing that theme by...

Why invest in wedding co-ordinator training?

Today’s film tackles the subject of training of wedding co-ordinators and the benefits of investing in this for great returns. 1. Hire for Passion, Train for Skill – this I wholeheartedly believe in. You can’t teach a passion and enthusiasm but I don’t think our industry is short of the enthusiasm, but it is short of the practical knowledge! 2. Young, capable wedding co-ordinators make up 90% of the industry...

Our Latest Wedding Showcase Project

Today’s post is dedicated to our most recent event project which we were thrilled to produce with and on behalf of the events team at Chiswick House & Gardens Trust. This quiet oasis of landscaped Italianate gardens located in west London, with its stunning 18th-century villa, has long hosted beautiful weddings but had not, to date, hosted a wedding showcase to really demonstrate its endless possibilities.  I’m a strong believer...

Wedding business resources

In today’s post, I’m sharing some of my favourite wedding business resources to help you with increasing your knowledge, learning and understanding of the brilliantly diverse and super-fast moving wedding industry that we work in.   I strongly believe that it’s really important that as both businesses and individuals that we never stop learning and we always seek to educate ourselves in as many ways as possible to really best...

The 50% budget rule for wedding venues

As an independent wedding planner working with couples right from the outset of their wedding planning and putting the puzzle together, the budget question flags up early on and is key to setting the framework of what we do.  As wedding venues selling your places and spaces, the overall wedding budget might not be something you necessarily need to know if you leave the bulk of the detailed planning to...