Knitting It All Together – Completing the Whole Picture to Secure that Wedding Booking
It’s a competitive wedding world out there, this I don’t need to remind you. To really stand out you need to promise an experience, something exceptional. In short, great more than good, in order to secure that wedding booking. You may have your venue’s wedding day offering clear but (and this is something I see a lot in my private consulting), do you have the WHOLE wedding schedule mapped out...
Social Media Content that your potential wedding couples want to see (and mistakes to avoid)
You know that social media content is a key strategy to converting sales and convincing your new wedding and social events customers that you're the venue for them. But, do you find that you are sometimes a little lacking in inspiration for what to write and schedule? It’s something I hear all the time from my venue clients. So, I’m here with a round-up of social media content that works: ...
WHAT HAPPENED AT WEDDING SPACES GOING PLACES LIVE
The event dedicated to supercharging the success of ambitious wedding venues. I’m usually a keen writer. But, there's an extra spring in my pen (or rather steam from the keyboard) as I have the pleasure of telling the story of what happened at Wedding Spaces Going Places LIVE last month. I feel fortunate to have the most stunning light-filled images from the talented Terri, of Terri and Lori. These images...
The importance of your in-house wedding co-ordinator
It never ceases to amaze me how undervalued in-house wedding coordinators and wedding managers can be by their employers, considering the extent of their dedication to their role. The wedding department is so often seen as the ‘little sister’ department to room sales or corporate events. Meaning that less investment is made in wedding marketing. It often falls to the wedding coordinator. Therefore, not only do they have to wear...
How do you increase your per wedding revenue in 2020?
Upselling, Add-Ons and Protecting your USP. So how do you increase your pre wedding revenue in 2020? It’s been very on trend for the new breed of wedding host venues to offer flexibility. To allow couples more of a blank canvas on which to paint their ideal wedding and to be more “hands-off”. All well and good and millennials certainly want to plan their wedding their way. HOWEVER, and...
Reviewing your showround processes
There’s nothing like seeing a venue in person and we are finding that couples are being much more conscientious when making decisions on who they view and are really only serious on viewing once they have shortlisted their favourite ‘2 or 3’ with the aim to then book and secure their place quickly. When you’ve done all the hard work to attract their enquiry and then get them to commit...
Powering up for quarter 4
I don’t know about you but the older I get the more I love autumn. Bright sunny days, the changing colour of the trees, the opportunity to unpack my boots and don snuggly knitwear, and most of all, the start of autumn feels like a chance to reboot, refocus and make the most of the rest of the year. With that in mind, I thought I’d share some strategies (that...
Should our venue list with Wedding Directories? The ‘why’ and ‘how’ for the best ROI
Prepare yourself for what I promise you will be a really insightful and practical read. If working with third party wedding directories has ever been, is or is likely to be a strategy for you (or even if you’re not convinced) then I urge you to read this thorough explanation of the why, and how investing with the right third party directory/s for your venue is a super valuable marketing...
The Reason Why Your Team Are Moving On
Today’s blog is one for you if you have a team at your venue or are soon to be building a larger one. I’m thrilled to bring HR Consultant, Soniamarie of Event HR back to the blog again to share her expert insights today on ‘Why Your Team are Moving On’ and what you can do about it. I know that retaining staff in the wedding & events sector is a...
Wedding Season – Looking After Your Couples and Looking After You
Wedding season is most definitely here. I’ve only got to have a quick scroll through my Instagram feed to know that you wedding venue hosts are pulling out all the stops delivering those beautiful summer weddings. I’ve been seeing flooring going down, tipi builds going up, bar units installed, painting and repairs finished this spring and of course stunning images of wedding guests being hosted and spoiled this past few...