How do I sell more weddings?

Whether you’re new to hosting weddings or you’re a seasoned wedding venue, selling more weddings and/or selling more wedding dates at a higher price is probably not often far from your thoughts and lips.  How do I book more weddings at our venue?  You may well ask - how do you attract to your venue or wedding location those spot on wedding couples? Those who value what you have and...
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Is owning a wedding venue profitable?

It’s a big question and a vital one of course.  Before starting up or investing in any business or enterprise, you want to know what you can expect to gain from that business, in the short, medium and long term. You’ll want to understand what income you can expect to receive and what profits a wedding venue business or wedding operation might produce for the business and its owners.  Read...
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How do you make more wedding revenue for your venue (without more weddings!)

At the time of writing (September 2021), talk of even more weddings is probably the last thing on the minds of most venue owners and management teams. In the midst of delivering 2-3 times the volume of weddings  compared to usual over the past few months and in very tough market conditions, even the most keen wedding lover could be forgiven for feeling stretched. I'm having a lot of conversations...
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Re-energising your wedding venue marketing plan

Adding focused energy to your wedding venue marketing plan As I write this feature, we are starting to appear from the pandemic lockdowns (in the UK anyway), with a different vibe and energy. The wedding sector is expecting a busy, joyful summer ahead. Hurrah! Hospitality and event teams are rebuilding and reforming which is so exciting to see and you’re starting to be able to look more strategically at your wedding...
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Change of use to a wedding venue

You’ve heard that hosting weddings is a lucrative business. Before you decide if your property should press ahead and apply for change of use to a wedding venue, there is much to consider.  Here are 5 things to look at closely before you start a wedding venue business.  Launching a wedding venue is a long term game  Creating an attractive and successful wedding venue offering requires dedication, a keen eye for...
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WEDDING VENUE SALES MASTERCLASS

FREE MASTERCLASS 5 WAYS TO MORE WEDDING VENUE BOOKINGS  School’s back and it’s not only for the kids.  I’ve got a completely FREE 1-hour Wedding Venue Sales MASTERCLASS just for you wedding venues.  Come and join me as I talk you through 5 Ways to More Wedding Venue Bookings.   In this 1 hour live Wedding Venue Sales Masterclass I will share with you my top 5 tried and tested...
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How to promote your venue to wedding planners

Does the sound of repeat wedding business appeal to you and your wedding venue? Not usually associated with the wedding sector, repeat business for venues does exist by forming and nurturing relationships with  independent wedding planners. This feature outlines how to promote your venue to wedding planners and start building a long term relationship with them.   One of the best ways to form fruitful, honest and well matched relationships...
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Should you start a wedding venue on your farm?

You’ve already taken great leaps to diversify your family farm’s income streams. You’ve perhaps converted cottages into self-catering holiday homes or created a glamping site on your land. But how do you start a wedding venue on your farm? And what do you need to consider first? You may have been approached to use your land or buildings for the wedding of a friend. Or perhaps you've just hosted your...
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3 WAYS TO BUILD CUSTOMER CONFIDENCE AND SECURE NEW WEDDING BOOKINGS

At the time of writing (17th August 2020), the number of weddings actually taking place is very low and a roadmap for the return of weddings as we know them not available. It’s hardly a surprise that some potential future customers are lacking confidence to make buying decisions. Wedding venues are in some cases finding it harder than usual to secure new wedding venue bookings.   What can you do...
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Marketing Strategies for Wedding Venues: 5 Reasons Why You Shouldn’t Host a Photo Shoot this Summer…

AND still be focused on growing your wedding enquiries. You might be thinking that I’ve lost the plot. Aren’t I all about marketing strategies for wedding venues, helping those venues to be seen by more ideal wedding couples, attract more enquires to ultimately convert more wedding sales and bookings? Er yes, nothing at all has changed... But, that doesn’t mean that you have to say “yes” to every marketing strategy and...
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