10 Things to do whilst the doors to your wedding venue are closed to keep your business moving forwards
Be Kind To Yourself We’re all going through a very tough time at the minute. Let’s be honest - you’re having to be a calm, compassionate, professional trying to find 'Plan B' options for your devastated couples. Some are taking it OK and being lovely, some not so much and you’re taking the brunt. This doesn’t even factor in how you are feeling personally re Covid-19, worrying about vulnerable family...
Does your farm have what it takes to become a wedding venue?
You’ve already taken great leaps to diversify your family farm’s income streams. You’ve perhaps converted cottages into self-catering holiday homes or created a glamping site on your land. But how do to turn your farm into a successful wedding venue? You may have been approached to use your land or buildings for the wedding of a friend. Or perhaps you've just hosted your own family wedding which has opened your...
Covid-19 – Taking positive actions as a wedding venue
We might not want to think of or deal with Covid-19, but none of us are escaping the clutches of coronavirus right now. This week in particular things have ramped up within the wedding industry as some venues are hearing from customers needing to seriously consider postponement of their wedding. I felt it time to write with what I hope is practical advice for you venues. This advice is not...
Knitting It All Together – Completing the Whole Picture to Secure that Wedding Booking
It’s a competitive wedding world out there, this I don’t need to remind you. To really stand out you need to promise an experience, something exceptional. In short, great more than good, in order to secure that wedding booking. You may have your venue’s wedding day offering clear but (and this is something I see a lot in my private consulting), do you have the WHOLE wedding schedule mapped out...
Social Media Content that your potential wedding couples want to see (and mistakes to avoid)
You know that social media content is a key strategy to converting sales and convincing your new wedding and social events customers that you're the venue for them. But, do you find that you are sometimes a little lacking in inspiration for what to write and schedule? It’s something I hear all the time from my venue clients. So, I’m here with a round-up of social media content that works: ...
WHAT HAPPENED AT WEDDING SPACES GOING PLACES LIVE
The event dedicated to supercharging the success of ambitious wedding venues. I’m usually a keen writer. But, there's an extra spring in my pen (or rather steam from the keyboard) as I have the pleasure of telling the story of what happened at Wedding Spaces Going Places LIVE last month. I feel fortunate to have the most stunning light-filled images from the talented Terri, of Terri and Lori. These images...
The importance of your in-house wedding co-ordinator
It never ceases to amaze me how undervalued in-house wedding coordinators and wedding managers can be by their employers, considering the extent of their dedication to their role. The wedding department is so often seen as the ‘little sister’ department to room sales or corporate events. Meaning that less investment is made in wedding marketing. It often falls to the wedding coordinator. Therefore, not only do they have to wear...
How do you increase your per wedding revenue in 2020?
Upselling, Add-Ons and Protecting your USP. So how do you increase your pre wedding revenue in 2020? It’s been very on trend for the new breed of wedding host venues to offer flexibility. To allow couples more of a blank canvas on which to paint their ideal wedding and to be more “hands-off”. All well and good and millennials certainly want to plan their wedding their way. HOWEVER, and...
Reviewing your showround processes
There’s nothing like seeing a venue in person and we are finding that couples are being much more conscientious when making decisions on who they view and are really only serious on viewing once they have shortlisted their favourite ‘2 or 3’ with the aim to then book and secure their place quickly. When you’ve done all the hard work to attract their enquiry and then get them to commit...
Powering up for quarter 4
I don’t know about you but the older I get the more I love autumn. Bright sunny days, the changing colour of the trees, the opportunity to unpack my boots and don snuggly knitwear, and most of all, the start of autumn feels like a chance to reboot, refocus and make the most of the rest of the year. With that in mind, I thought I’d share some strategies (that...