Does a wedding venue have to be licensed?
I’m asked if a wedding venue has to be licensed a LOT in initial conversations with people considering hosting weddings for the first time. Do we need to be licensed to host wedding ceremonies? And my answer is – not necessarily. Here are some facts to be aware of and some questions to ask yourself. Please note I am writing this from the perspective of a venue based in England...
4 Ways To Help You Sell More Weddings in Challenging Times
First up, let’s have a reality check here. This past year or more has been a tough selling environment. Wedding sales and bookings have been down. Endless twists and turns in the wider world having major impacts on all areas of life and business. For most in the wedding sector, this has seen some kind of downturn in anticipated sales and bookings. FACT. Uplevel to secure more wedding venue bookings However, the smart...
What is a Coach?
So what is a Coach and what is it not? The definition of "Coach" is really variable. Just as many other roles and job titles can mean different things, the same is said for Coaches and Coaching. It is therefore really important to find the right match for you. I've personally worked with a range of Coaches on my journey in different formats for different seasons and stages of life...
Starting a Wedding Venue – 4 Things Wedding Couples Want
If you’re thinking of starting up a wedding venue and the significant investment it will entail, you want to know the market inside and out and ensure you’re delivering what wedding customers actually want now and into the next 0-10 years. Whether you’re converting, renovating, purpose-building or even taking over an existing wedding venue. Here are 4 areas to consider from my experience in supporting hundreds of venues across the...
How High Achievers Use Feelings to Achieve Their Goals
High achievers you say. Sounds fancy and might even feel a bit icky to some of you. A lot of high achievers don’t recognise themselves as such. That is actually because they are such high achievers that they assume that their behaviours are the same as for everyone else. And they aren’t! In this article, I discuss how high achievers achieve their goals by using their feelings. So what IS a...
How do I sell more weddings?
Whether you’re new to hosting weddings or you’re a seasoned wedding venue, selling more weddings and/or selling more wedding dates at a higher price is probably not often far from your thoughts and lips. How do I book more weddings at our venue? You may well ask - how do you attract to your venue or wedding location those spot on wedding couples? Those who value what you have and...
Is owning a wedding venue profitable?
It’s a big question and a vital one of course. Before starting up or investing in any business or enterprise, you want to know what you can expect to gain from that business, in the short, medium and long term. You’ll want to understand what income you can expect to receive and what profits a wedding venue business or wedding operation might produce for the business and its owners. Read...
How do you make more wedding revenue for your venue (without more weddings!)
At the time of writing, 2023 hasn't produced the wedding bookings that many wedding venue teams had hoped for the year. It was always going to be hard to compete with 2022 which was bolstered by a "catch up" from pandemic postponements and a surge in demand but the turbulent times of 2022 has, for many, left a dent in anticipated wedding revenue for 2023. What to do to increase...
Re-energising your wedding venue marketing plan
Adding focused energy to your wedding venue marketing plan As I write this feature, we are starting to appear from the pandemic lockdowns (in the UK anyway), with a different vibe and energy. The wedding sector is expecting a busy, joyful summer ahead. Hurrah! Hospitality and event teams are rebuilding and reforming which is so exciting to see and you’re starting to be able to look more strategically at your wedding...
Change of use to a wedding venue
You’ve heard that hosting weddings is a lucrative business. Before you decide if your property should press ahead and apply for change of use to a wedding venue, there is much to consider. Here are 5 things to look at closely before you start a wedding venue business. Launching a wedding venue is a long term game Creating an attractive and successful wedding venue offering requires dedication, a keen eye for...