How do you make more wedding revenue for your venue (without more weddings!)
At the time of writing (September 2021), talk of even more weddings is probably the last thing on the minds of most venue owners and management teams. In the midst of delivering 2-3 times the volume of weddings compared to usual over the past few months and in very tough market conditions, even the most keen wedding lover could be forgiven for feeling stretched. I'm having a lot of conversations...
Re-energising your wedding venue marketing plan
Adding focused energy to your wedding venue marketing plan As I write this feature, we are starting to appear from the pandemic lockdowns (in the UK anyway), with a different vibe and energy. The wedding sector is expecting a busy, joyful summer ahead. Hurrah! Hospitality and event teams are rebuilding and reforming which is so exciting to see and you’re starting to be able to look more strategically at your wedding...
Change of use to a wedding venue
You’ve heard that hosting weddings is a lucrative business. Before you decide if your property should press ahead and apply for change of use to a wedding venue, there is much to consider. Here are 5 things to look at closely before you start a wedding venue business. Launching a wedding venue is a long term game Creating an attractive and successful wedding venue offering requires dedication, a keen eye for...
WEDDING VENUE SALES MASTERCLASS
FREE MASTERCLASS 5 WAYS TO MORE WEDDING VENUE BOOKINGS School’s back and it’s not only for the kids. I’ve got a completely FREE 1-hour Wedding Venue Sales MASTERCLASS just for you wedding venues. Come and join me as I talk you through 5 Ways to More Wedding Venue Bookings. In this 1 hour live Wedding Venue Sales Masterclass I will share with you my top 5 tried and tested...
How to promote your venue to wedding planners
Does the sound of repeat wedding business appeal to you and your wedding venue? Not usually associated with the wedding sector, repeat business for venues does exist by forming and nurturing relationships with independent wedding planners. This feature outlines how to promote your venue to wedding planners and start building a long term relationship with them. One of the best ways to form fruitful, honest and well matched relationships...
Should you start a wedding venue on your farm?
You’ve already taken great leaps to diversify your family farm’s income streams. You’ve perhaps converted cottages into self-catering holiday homes or created a glamping site on your land. But how do you start a wedding venue on your farm? And what do you need to consider first? You may have been approached to use your land or buildings for the wedding of a friend. Or perhaps you've just hosted your...
3 WAYS TO BUILD CUSTOMER CONFIDENCE AND SECURE NEW WEDDING BOOKINGS
At the time of writing (17th August 2020), the number of weddings actually taking place is very low and a roadmap for the return of weddings as we know them not available. It’s hardly a surprise that some potential future customers are lacking confidence to make buying decisions. Wedding venues are in some cases finding it harder than usual to secure new wedding venue bookings. What can you do...
Marketing Strategies for Wedding Venues: 5 Reasons Why You Shouldn’t Host a Photo Shoot this Summer…
AND still be focused on growing your wedding enquiries. You might be thinking that I’ve lost the plot. Aren’t I all about marketing strategies for wedding venues, helping those venues to be seen by more ideal wedding couples, attract more enquires to ultimately convert more wedding sales and bookings? Er yes, nothing at all has changed... But, that doesn’t mean that you have to say “yes” to every marketing strategy and...
Should your wedding venue be submitting to wedding blogs? Why and how to get your real weddings and shoots featured.
Getting your wedding venue featured on major wedding blogs is a subject I’m passionate about and am constantly encouraging and supporting my private clients to make the most of. Wedding venue photo shoot | Manor Hill House Today I’m handing over the reins on this topic to long-term industry colleague, Louise Beukes. Louise lives and breathes blog submissions and knows exactly how to help you get your wedding venue featured...
Wedding Venue Virtual Showrounds – Your ‘How to’ Guide to New Wedding Bookings
The showround or venue visit has long been a vital part of the sales process for securing new wedding business. Coronavirus implications turned the world on its head and wedding venue businesses, who 16-months ago had their doors closed, adapted and found new ways to look after and serve their clients. And so, virtual wedding venue showrounds were born… I strongly believe this 'fix' is not a temporary one. The...