How to create a competitive wedding venue pricing strategy
Wedding Venue Pricing: The Big Question – How do you price? Whether you’re in the start-up stages of setting up and launching your wedding venue business or you’re 20 years down the line and highly experienced in hosting venues at your property or venue, your wedding venue pricing strategy is essential to watch, review regularly and keep agile with. Why Wedding Venue Pricing Must be Tied to Profitability First of...
Wedding Venue Marketing: How Pens Can Help Sell More Dates
My recent positive experience with a pen merchandise company can be transferred directly to your own wedding venue. This strategy can genuinely help you sell more weddings. Nothing brings me joy more than a superb end-to-end customer experience, especially because it’s quite rare! I encountered this recently. So today, I'm sharing business lessons we can all take from ordering pens and applying them to successful wedding venue marketing, sales and...
The importance of your in-house wedding co-ordinator
It never ceases to amaze me how undervalued in-house wedding co-ordinators and wedding managers can be by their employers, considering the extent of their dedication to their role. The wedding department is so often seen as the ‘little sister’ department to room sales or corporate events. Meaning that less investment is made in wedding marketing. It often falls to the wedding coordinator. Therefore, not only do they have to wear...
Knitting It All Together – Completing the Whole Picture to Secure that Wedding Booking
It’s a competitive wedding world out there, this I don’t need to remind you. To really stand out you need to promise an experience, something exceptional. In short, great more than good, in order to secure that wedding booking. You may have your venue’s wedding day offering clear but (and this is something I see a lot in my private consulting), do you have the WHOLE wedding schedule mapped out...
4 Ways To Help You Sell More Weddings in Challenging Times
First up, let’s have a reality check here. This past year or more has been a tough selling environment. Wedding sales and bookings have been down. Endless twists and turns in the wider world having major impacts on all areas of life and business. For most in the wedding sector, this has seen some kind of downturn in anticipated sales and bookings. FACT. Uplevel to secure more wedding venue bookings However, the smart moves are being made by those who are...
Reviewing your showround processes
There’s nothing like seeing a venue in person but we are finding that couples are being much more conscientious when making decisions on shortlisting where they view and are really only committing to a viewing or showround once they have done their research and chosen their favourite ‘2 or 3’. So as a venue, when you’ve done all the hard work to attract their enquiry and then get them to...
Fresh Eyes Audit for Wedding Venues
What is a ‘Fresh Eyes’ Audit for your wedding venue? Quite simply it’s having a fresh set of eyes look at your entire wedding venue’s operation with the goal of improving, refining, uplifting and generally moving you in the direction of your goals which is quite often more bookings. I look at everything from your wedding venue’s marketing and sales, giving your offering a full and detailed review to ensure...
Does a wedding venue have to be licensed?
I’m asked if a wedding venue has to be licensed a LOT in initial conversations with people considering hosting weddings for the first time. Do we need to be licensed to host wedding ceremonies? And my answer is – not necessarily. Here are some facts to be aware of and some questions to ask yourself. Please note I am writing this from the perspective of a venue based in England...
What is a Coach?
So what is a Coach and what is it not? The definition of "Coach" is really variable. Just as many other roles and job titles can mean different things, the same is said for Coaches and Coaching. It is therefore really important to find the right match for you. I've personally worked with a range of Coaches on my journey in different formats for different seasons and stages of life...
Starting a Wedding Venue – 4 Things Wedding Couples Want
If you’re thinking of starting up a wedding venue and the significant investment it will entail, you want to know the market inside and out and ensure you’re delivering what wedding customers actually want now and into the next 0-10 years. Whether you’re converting, renovating, purpose-building or even taking over an existing wedding venue. Here are 4 areas to consider from my experience in supporting hundreds of venues across the...