What wedding clients want to see on your venue’s website | Tips for Wedding Venues
10 October 2016
What wedding clients want to see on your venue’s website
- Impressive imagery – and by this I mean high-quality, emotive images in large sizes that showcase your venue. Brides and grooms want to see images of the spaces they are going to be using and backdrops to their wedding photos, so close-ups aren’t so great. Think wide shots of the dining space, the civil ceremony set up, the evening party location all set up and dressed. Pay attention to staircases, doorways and key photographic features. Consider a gallery of past weddings or photo shoots divided by sections of the day: ceremony, reception, dinner, party, then couples can choose what they want to see really easily.
- The key facts – let’s face it, you could be the most gorgeous venue in the world but if a couple need to seat 200 guests and you can only accommodate 50, it’s a non-starter. Be clear on your capacities in a very easy to find fact sheet showing capacities for a civil ceremony, drinks reception, dinner and dancing. Those tend to be the major components of most wedding days. Ideally, have layout drawings that show where each room is located and how the day flows with these capacity plans.
- The right language – your writing style needs to be softened for the wedding market. Brides and grooms don’t want to hear their wedding referred to in terms of ‘revenue’ or in business terms – they don’t want to hear about ‘theatre style (they might not understand it), nor do they want to hear about delegates or breakout rooms. Instead, personalise your spaces to this market. Think about civil ceremony set ups, bride’s changing rooms, locations for crèche and children’s activities, suppliers “green rooms”, photo locations and the like and talk about this from the outset. Even the job title of a couple’s first point of contact needs thinking through. A job title involving the word ‘Sales’ is somewhat off-putting to the wedding market.
If you’d like to know more or would like to have one to one help in launching or updating your wedding offering, I love working with unique venues to make them shine more brightly in the wedding market. Do get in touch for an initial conversation.
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