What wedding clients want to see on your venue’s website | Tips for Wedding Venues

Marketing Your Wedding Venue

Marketing Your Wedding Venue

What wedding clients want to see on your venue’s website

  1. Impressive imagery – and by this I mean high-quality, emotive images in large sizes that showcase your venue. Brides and grooms want to see images of the spaces they are going to be using and backdrops to their wedding photos, so close-ups aren’t so great. Think wide shots of the dining space, the civil ceremony set up, the evening party location all set up and dressed. Pay attention to staircases, doorways and key photographic features.  Consider a gallery of past weddings or photo shoots divided by sections of the day: ceremony, reception, dinner, party, then couples can choose what they want to see really easily.  (You can read much more about how to successfully host photo shoots for your venue here)
    Tips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler ConsultingTips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler ConsultingTips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler ConsultingTips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler Consulting
  1. The key facts – let’s face it, you could be the most gorgeous venue in the world but if a couple need to seat 200 guests and you can only accommodate 50, it’s a non-starter. Be clear on your capacities in a very easy to find fact sheet showing capacities for a civil ceremony, drinks reception, dinner and dancing. Those tend to be the major components of most wedding days. Ideally, have layout drawings that show where each room is located and how the day flows with these capacity plans.Tips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler ConsultingTips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler ConsultingTips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler ConsultingTips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler Consulting
  1. The right language – your writing style needs to be softened for the wedding market. Brides and grooms don’t want to hear their wedding referred to in terms of ‘revenue’ or in business terms – they don’t want to hear about ‘theatre style (they might not understand it), nor do they want to hear about delegates or breakout rooms. Instead, personalise your spaces to this market. Think about civil ceremony set ups, bride’s changing rooms, locations for crèche and children’s activities, suppliers “green rooms”, photo locations and the like and talk about this from the outset. Even the job title of a couple’s first point of contact needs thinking through. A job title involving the word ‘Sales’ is somewhat off-putting to the wedding market.Tips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler ConsultingTips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler ConsultingTips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler ConsultingTips for Wedding Venues |What wedding clients want to see on your venue’s website | Kelly Chandler Consulting

If you’d like to know more or would like to have one to one help in launching or updating your wedding offering, I love working with unique venues to make them shine more brightly in the wedding market.  Do get in touch for an initial conversation.

Credits:
Paul White Photography, Stuart Bebb Photography, Mark Sisley

Venues:
Waddesdon Manor & Stoke Park Club

Kelly Chandler Wedding Consulting helps property and land owners thrive by generating profit from hosting weddings. Kelly and team offer specialist private consulting and group training programmes.

Kelly is a well-respected go-to expert in the business of weddings with a unique grasp of both wedding customer expectations and a host venue's commercial needs.

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