No Nos and Must-Dos in hosting wedding planners

Marketing Your Wedding Venue

Marketing Your Wedding Venue

You’re keen to market your venue through wedding planners (good decision), but how do you do this most effectively – how do you get it right and what should you avoid?

Here’s my quick checklist based on a lot of years experience being one of these wedding planners:

We’re a very lucky lot – wedding and event planners are invited to a lot of venue launches, showcases and the like, so the reality is that we can’t possibly attend them all. You need a hook and to be eye catching and you need to lay on something special and unique to your location.

Hosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly Chandler

A wedding planner from London is not going to respond well to an invite to “pop in for a cup of tea” next time you’re in Scotland – it’s not going to happen.  Think of hosting a lunch or a dinner if you can (and if you’re far from your target client base, an overnight) most certainly if you’re inviting a select and small group. The impression is set from the initial invite so be sure to make this impressive both in wording and design – if you lay on an event for planners it’s a chance to make the venue shine and pull in your team of partners who should see the opportunity to impress also by providing flowers, music and more.  Think about seasonality and logistics – summer is best avoided as most planners are flat out delivering client events and are too busy to come to extra showcases – weekday evenings are generally popular.

Hosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly Chandler

Keep to weddings – if you’re planning on hosting a larger event I would still recommend to keep this to the wedding market – perhaps it’s a bigger event hosting other sectors of the wedding industry such as press or bloggers and that’s fine but I would avoid mixing corporate audiences with wedding ones  – our needs are very different and I’ve never seen an event work very well in this style. Wedding planners similarly don’t want to be packaged up with brides either – whilst we love working with them, we much prefer visiting potential venues as a separate thing and invites for Saturday/Sunday wedding shows to planners are generally not a success. If you want to really target this market, you need to consider hosting something specific for this audience.

Hosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly Chandler

We do know each other – and very well – we’re a friendly, collaborative bunch in the main and very familiar with meeting up with each other at these sorts of occasions – so please don’t overly worry about hosting us to the same event and if we might feel negatively about this – most of us are small companies with very individual styles reflected in the clients we work with.

Hosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly ChandlerHosting a Wedding Planners Function at our venue | Kelly Chandler

If you like the idea of opening up your venue to the right wedding planner market and its clients, but don’t know where to start and who to target, it’s something we can help with via our bespoke consulting service. Do get in touch to discuss.

Photo Credits:
Stuart Bebb // Waddesdon Manor

Kelly is an events industry professional of 25 years having previously planned weddings (often 6-figure) for over 150 discerning global couples. 

A Wedding Venue Business Consultant to many of the UK’s finest Stately Homes, private houses and diversified farms, Kelly supports land and property owners to thrive by generating sustainable profit from hosting weddings.

A live-long learner and personal development devotee, she’s also a Master Coach & Success Coach to high-achievers.

Being endlessly curious about the power of the mind and neuroscience, she’s passionate about unlocking, unblocking and championing the potential of her fellow bold business-leader clients.

Read More

If you enjoyed this post, we recommend the following as additional reading. 

One thing you MUST DO this autumn!

Get hold of and use photos of your hard work showcasing your venue.

Read More about One thing you MUST DO this autumn!

Marketing Strategies for Wedding Venues: 5 Reasons Why You Shouldn’t Host a Photo Shoot this Summer…

AND still be focused on growing your wedding enquiries. You might be thinking that I’ve lost the plot. Aren’t I all about marketing strategies for wedding venues, helping those venues to be seen by more ideal wedding couples, attract more enquires to ultimately convert more wedding sales and bookings? Er yes, nothing at all has changed……

Read More about Marketing Strategies for Wedding Venues: 5 Reasons Why You Shouldn’t Host a Photo Shoot this Summer…

Guest Blog – Ananya Cards

Top ten list of print ideas to help a venue in their marketing

Read More about Guest Blog – Ananya Cards
mockuuups-floating-ipad-pro-mockup-left02

free guide:5 Wedding Venue Must-Haves

Complete your name and email in the box and I’ll send you my expert venue consultant's advice on what you need to create, build, renovate or update to fill your venue’s wedding diary.
 
We will use these details to send you information on programmes, courses, events, special offers and inspiration via our email newsletter. For more information please review the Privacy Policy
 

Enter your details below

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.