Wedding venue must-haves for thoroughly modern ‘I do’s’  – Part 2

Booking More Weddings At Your Venue

Booking More Weddings At Your Venue

I’m in a privileged position as owner and wedding planner at The Bespoke Wedding Company to get under the skin of engaged couples at the early stages of their planning.  There are key wedding celebration wishes which crop up time and time again and where I quite often find venues slow to the table to meet the demand. My series of posts aims to cover some of these key trends which you can adopt to keep you ahead of the game and winning those bookings:

 New space, new experience

There is an increasing trend towards offering guests different experiences throughout the wedding day. Couples no longer want their guests to spend their entire day/evening in one ballroom designed to one style that is static, but want to give them different experiences during the day and evening which is often best achieved by moving guests to different locations styled differently or by room turnarounds/resets.

Features a wedding venue needs in 2016 | Kelly Chandler

Think whether your venue has spaces that aren’t currently used but could be with some décor and theming? Even just as an area for a short interlude for coffee and cake post wedding breakfast or for use with group family photos.

Features a wedding venue needs in 2016-002
Features a wedding venue needs in 2016-003

Modern wedding couples want variety of space perhaps more than size of space.  Can your venue even devise a way to partition a particularly large area cleverly so that it serves many purposes? If it is one large space you have, can you transform it during a brief break with different lighting or the addition of some slightly different furniture. Inspiring clients with these kinds of ideas (before waiting for them to ask) will ensure they feel special and their wedding unique and will set you ahead of the competition.

Features a wedding venue needs in 2016-012
Features a wedding venue needs in 2016-004

 Production – Lighting and Décor

If you specialise in corporate events too and will undoubtedly have seen clients invest in clever stage sets, lighting and technical support for their business presentations and gala dinners. The weddings of 2016 don’t necessarily want to become a corporate event but do want to “put on a show” much more than ever before. Many more weddings are using some element of ‘Production’ whether it’s wanting to bring in uplighting, have a great quality sound system for speeches, organise draping to cover unsightly areas or to a theme. Also additional lighting like fairy light strings, festoon lighting and lanterns, as well as additional furniture particularly for bar areas if the budget allows.

Features a wedding venue needs in 2016-007
Features a wedding venue needs in 2016-011

Whilst you may well not have the time or resource to get involved in sourcing bespoke items for each client, you might well like to consider offering some basic items as a starting point with one or two key suppliers on your preferred supplier list to point them in the right direction.  Here’s my shopping list of bride and groom production desirables:

Bar units  – mirrored, white, uplit.

Features a wedding venue needs in 2016-008

Bar furnishings such as chill out sofas, chairs, coffee tables.

Features a wedding venue needs in 2016-010

Dancefloors – mirrored, LED, pealight white.

Features a wedding venue needs in 2016-006

Props – sculptures, giant hearts, Lit- up LOVE/Mr & Mrs Letters, garden games.

Features a wedding venue needs in 2016-005

Backdrops and starlight sky – to the band stage and other feature areas.

Features a wedding venue needs in 2016-009

What can your venue add to really bring it to life? Whilst not everything will suit your space (or indeed be possible), really think about what you can offer to help make you a stand out as a must-have wedding location.

You can read more here on the trend for Brides Rooms and how your venue would do well to create one.

Are you keen to move your venue to the next level in hosting weddings? Our one to one consulting could be just the thing or take a look at our one day training course content. My next training day will take place in London on 30th September and, as before, is sure to be full of forward-thinking venues looking to up their game.

Photo Credits:
Especially Amy // Paul White Photography // Pippa Mackenzie // Syon Park // Spencer House 

Kelly is an events industry professional of 25 years having previously planned weddings (often 6-figure) for over 150 discerning global couples. 

A Wedding Venue Business Consultant to many of the UK’s finest Stately Homes, private houses and diversified farms, Kelly supports land and property owners to thrive by generating sustainable profit from hosting weddings.

A live-long learner and personal development devotee, she’s also a Master Coach & Success Coach to high-achievers.

Being endlessly curious about the power of the mind and neuroscience, she’s passionate about unlocking, unblocking and championing the potential of her fellow bold business-leader clients.

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If you enjoyed this post, we recommend the following as additional reading. 

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It feels as though we’ve barely had time to recharge following Christmas and yet the hype of Valentine’s Day’s been and gone – A date that seems permanently tattooed on the backs of our eyelids in the wedding industry. Although this is significant in everyone’s love story, it’s never a good time to become complacent…

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