3D Tours – how do they work and why should your venue have one?
22 October 2018
Consulting, Wedding venue marketing
Consulting, Wedding venue marketing
They are much talked about and like a lot of tech, are starting to become the norm and to be expected and demanded by the modern millennial bridal customer. So what do you need to know about 3D tours? How do they work? What’s the latest tech out there and what are the benefits to you and your venue?
Today I’m pleased to introduce you to Liv Rafferty, of HeadBox, who are at the forefront of the 3D tour world and I’m pleased to work with for some of our consulting clients.
I asked Liv two main questions:
What are 3D Tours?
3D tours use state of the art technology to create tours that are completely unique to your venue. The specialist equipment takes lots of photos of your venue and compiles them into a 3D, interactive tour for visitors to view on your website.
The images are then combined to create a virtual tour and interactive video of your venue.
3D tours offer a dolls house view of your venue meaning your potential customers can take a virtual site visit of your venue from the comfort of their homes and see not just each space in isolation but how each space knits together and relates to the next and therefore how their wedding or event knits together.
We know wedding planning involves a lot of detail and making sure your guests have access to all the extra features your venue has to offer is important. With 3D tours, potential customers can navigate through each room and interact with clickable menus, videos and documents, getting a good understanding of how suitable your venue is for their wedding.
What are the benefits of 3D for a wedding venue?
1. Save time on requests for information
To really enrich your 3D tour you can use interactive tags to embed menus, interesting facts and rich media throughout your tour. This means potential customers can also see, for example, the wedding menus you offer, any furnishings included in their hire, elements included in packages and any additional features you may want to shout about.
If you embed media on your 3D tour, it gives potential couples much of the information they need to make a decision about your venue.
Having a 3D tour with embedded media will reduce your time responding to requests for more information from couples and will certainly get them to the site visit feeling better informed. You never know, couples may even have the confidence to book your wedding venue without booking a site visit. Imagine that? It is starting to happen…
2. Stand out from the crowd
We don’t need to tell you that the wedding venue market is extremely crowded. Sometimes it can be hard to stand out from your competition. With a 3D tour on your website, your venue will be the cream of the crop, it will make your space stand out from the 10 other venues they’ve seen that day.
3D tours allow your guests to ‘walk through’ your space, zooming in and out on specific details in a way that is far superior to photos or normal videos.
Venues with a 3D tour see an increase in booking enquiries by 25%.
A 3D tour is a great way to let couples get a real insight into your venue and how each space fits together, helping them to imagine exactly how they would use your venue for their special day.
3. Improve site visit conversions
Creating your own 3D tour is a chance to provide couples with a virtual tour of your venue from the comfort of their sofa.
This helps prospective customers save time on site visits, as instead of having to travel to your venue clients can see it in in their own time, focusing on what they really want to know.
Those couples who do visit in person are likely to be much more serious and more likely to convert to a booking, as the happy couple has already seen a detailed tour of your venue and done the early filtering which should mean less wasted time on site visits that are never going to convert. Instead of a step by step guided tour, you can focus on showcasing your added extras and your excellent customer service, potentially getting them closer to booking and in less time.
Tony from The Gordon Ramsay Group says “Our models present the venues brilliantly and when potential clients arrive for their physical site visit we can focus on showcasing our outstanding food and service as they have already experienced the virtual tour.”
3D tours ultimately make your venue stand out from the crowd. Next to all the thousands of other wedding venues, your space will look that bit more special.
If you like the sound of this and would like to consider a tour for your venue; the team at Headbox.com would love to speak to you.
Liv is the Digital Content Executive at HeadBox. HeadBox is the UK’s only SaaS enabled online marketplace where you can instantly search, book and pay for inspiring meeting, off-site and event Spaces as well as have your 3D tour created.
3D tours are just 1 of the ways you can generate more wedding bookings. And I have created a FREE guide that shares 5 more amazing ways to attract more wedding enquiries that convert to bookings. Click here to get your guide: 5 Ways To More Wedding Bookings.