Wedding Industry Business Insights 2023The ‘Off-Market’ Insight Report
into the Business of Weddings and Wedding Venues
Is it for me?
Whether you’re the owner, manager or senior team member of an established wedding venue or a ‘new to the market’ potential wedding location, this report is written for you. Whether you’re a caterer or event management partner, independent wedding planner or fellow industry consultant, this report is also for you.
Most of the insights are UK focused and based, but in almost all topics, applicable to other parts of the world.
What is this wedding industry report?
It’s an ‘under the hood’ independent industry report into what the wedding sector is doing, what best practise really is and where customer demands are going, with a special focus on venues within the context of the wedding world.
It’s designed to helpyou:
Reconfigure or design your wedding offering to meet and surpass latest customer needs
Fine-tune your marketing planning
Establish or uplevel your sales processes to stand out and shine
Have the best industry insight to support you in making growth and diversification decisions for your venue or venue-related business
Why have I created this wedding report now?
In my private work as a commissioned specialist venue consultant, I’m constantly asked the following questions:
What are others doing well?
What works and what doesn’t in running a wedding venue?
What’s the best business model?
What does the customer really want?
What will weddings look like in 5 years time?
After more than 7 years of supporting clients privately,I felt it time to make that insight more accessible and more available to a wider audience.
Hence Business Insights is launched for the first time in late 2022 as a stand-alone high-level advice resource that YOU can take straight into your business today and for the coming year.
Deep Insight
This 80-page beautifully designed digital report is my “boots on the ground” experience of working on the inside of over 100 diverse British wedding venues or venues that host weddings. It’s anecdotal evidence from deep, long-term and detailed consultancy and conversations. Conversations replicated across different parts of the UK and further afield and across different styles of wedding venue.
Long-term success strategies
It’s detailed experience of successful marketing and sales strategies, industry peculiarities, customer psychology and growth opportunities. It focuses on business-related long-term success strategies, with a nod to but not a focus on, shorter-term creative-trend elements. Whether you are an established venue team or new to the business of weddings, there will be value for you here to guide your next moves with confidence.
How it helps you
It’s your guide to support you in creating or reviewing, improving and up-levelling your overall wedding offering, in updating your marketing plans and in ensuring you’re applying the best sales processes to drive wedding bookings, sales and sustainable growth.
What's the Investment?
The report is available to you for a one-time purchase of £450 plus VAT.
The fully designed 80-page PDF report is yours to download, save, print off (and scribble notes on if that works for you).
It's yours to use in your business straight away and over the coming months, year and beyond.
Bigger team?
It is intended for use for a single venue with up to 5 in-house team members having access to the report contents. If you are a larger team, have multi venues and sites, then the report can be available via a Corporate rate – please get in touch.
Photo Thank Yous to: 1. Hannah McClune Photography | 2. Pippa Mackenzie Photography | 3. Pippa Mackenzie Photography