Out with the same old same old wedding venue marketing plan<\/em><\/h2>\n\n\n\nThis is a time for shaking it up, truly refreshing that wedding venue marketing plan<\/strong> and how you drive new enquiries<\/strong> and new business into your wedding venue. This is not a time for just defaulting to what you did before, to a plan that you inherited from a former colleague, to the way it always was. <\/p>\n\n\n\nTake the time to really look at your marketing plan<\/strong> (and what\u2019s in it). Don’t be afraid to question it.<\/strong> Just because you\u2019ve always listed with a certain wedding directory doesn\u2019t mean you have to stick to that this year. Just because you\u2019ve always created content for Facebook twice a week does not mean it\u2019s a forever thing. <\/p>\n\n\n\n(By the way, this blog feature will help you with specific social media tips for your wedding venue marketin<\/a><\/strong>g<\/strong><\/a>.)<\/p>\n\n\n\nAs you move forward with taking your marketing steps you want to work with a plan that you love, that excites you with opportunity, that you feel passionate about delivering. Not a plan that you feel half-hearted about. If you feel half-hearted, your audience will feel half-hearted about seeing\/hearing it. Trust me I\u2019ve been there\u2026<\/p>\n\n\n\n![\"Woman](\"https:\/\/www.kellychandlerconsulting.co.uk\/wp-content\/uploads\/2021\/04\/Woman-smiling-at-words-saying-wedding-venue-marketing-plan-1024x683.png\")
<\/a><\/figure>\n\n\n\nGet clear on what you\u2019ve got <\/em><\/h2>\n\n\n\nBefore you adjust and make changes to your wedding venue marketing plan though you need to get clear on where you\u2019re marketing<\/strong> weddings exactly. What you\u2019re spending<\/strong> and when any renewals and contracts are due<\/strong>. <\/p>\n\n\n\nSome businesses are super organised and have a plan in one place (summarised on an Excel spreadsheet for example). But for smaller businesses growing organically, sometimes that marketing sort of evolves a bit more hap hazardly at the start. It doesn\u2019t necessarily have a dedicated marketing team member overseeing it and can be harder to track. <\/p>\n\n\n\n
If that sounds like your venue or business, consider this a reminder to organise your marketing spend<\/strong> into something that allows you to review it at any time and to keep on top of renewals and opportunities. That way, you have space to consider options ahead of time and truly start to understand what\u2019s bringing in the results<\/strong> for you as you move forward. <\/p>\n\n\n\n![\"Colourful](\"https:\/\/www.kellychandlerconsulting.co.uk\/wp-content\/uploads\/2021\/04\/Colourful-post-it-notes-showing-different-categories-of-online-wedding-venue-marketing--1024x683.png\")
<\/a><\/figure>\n\n\n\nGood old \u201cReturn on Investment\u201d <\/em><\/h2>\n\n\n\nI talked about shaking up your wedding venue marketing plan<\/strong>. To help you with that, it\u2019s really important to look closely and without bias at your returns from any marketing investment you\u2019ve made before. I\u2019m not saying that all returns have to be financial\/sales driven gains<\/strong>. I\u2019m a big believer in longer-term brand & relationship-building strategies<\/strong> as well as quick win ones too. BUT reviewing what all of your activity is doing for you is super important. <\/p>\n\n\n\nEnquiries that convert <\/em><\/h2>\n\n\n\nThe above said, in exchange for much of your marketing spend you’re looking at enjoying a tangible increase in good quality enquiries<\/strong> into your wedding venue. With the resulting sales that your team will convert into happy couples hosting their celebration with you. <\/p>\n\n\n\nNow is the time to get the microscope out on what different components of your wedding venue marketing plan <\/strong>have produced over recent time periods. It\u2019s not necessarily comparing like for like (say comparing one wedding directory with another). But rather looking at that investment on its own. Is it reaping you the kind of enquiries that you want? That you really, really want? I feel a Spice Girls tune coming on here\u2026 <\/p>\n\n\n\nDepending on the campaign, Google Analytics<\/a><\/strong> should be able to help you with stats and data on website traffic <\/strong>and visits relative to some of your marketing. I\u2019d highly recommend that\u2019s complemented by your own systems that log and track enquiries<\/strong> in and how a couple moves through the sales process<\/strong>. <\/p>\n\n\n\nWhere to find the gold <\/em><\/h2>\n\n\n\nIdeally, you want your venue\u2019s systems and software to be able to log and track enquiries<\/strong> from different sources so that you can easily access reporting on that at any stage to show you not just how many enquiries you\u2019ve had<\/strong> from a particular source, but which ones have converted to showround<\/strong>, which to event sales<\/strong> and therefore which sources are producing you the right wedding enquiries<\/strong>. <\/p>\n\n\n\nThis is an area that I work closely on with my private clients as a consultant as one of the biggest challenges is for venues to find the RIGHT clients<\/strong> for them, to find those enquiries that convert<\/strong>, that don\u2019t ghost, that don\u2019t go silent and to build that into the bespoke<\/strong> wedding venue marketing plan<\/strong>. <\/p>\n\n\n\nIt\u2019s tempting to focus on volume (and sure some volume is important). But it\u2019s much more rewarding in all its forms to focus on aligning, niching and getting less but more of those spot-on wedding enquiries. <\/strong><\/p>\n\n\n\n![\"Digital](\"https:\/\/www.kellychandlerconsulting.co.uk\/wp-content\/uploads\/2021\/04\/Wedding-venue-marketing-infographic-with-woman-using-a-smart-phone-and-ipad--1024x683.png\")
<\/a><\/figure>\n\n\n\nSo in summary, as you take your steps to rejigging, refreshing or even creating your first proper wedding venue marketing plan: <\/h3>\n\n\n\n
Take the time to really look at your marketing plan<\/strong> (and what\u2019s in it). Don’t be afraid to question it.<\/strong> Just because you\u2019ve always listed with a certain wedding directory doesn\u2019t mean you have to stick to that this year. Just because you\u2019ve always created content for Facebook twice a week does not mean it\u2019s a forever thing. <\/p>\n\n\n\n (By the way, this blog feature will help you with specific social media tips for your wedding venue marketin<\/a><\/strong>g<\/strong><\/a>.)<\/p>\n\n\n\n As you move forward with taking your marketing steps you want to work with a plan that you love, that excites you with opportunity, that you feel passionate about delivering. Not a plan that you feel half-hearted about. If you feel half-hearted, your audience will feel half-hearted about seeing\/hearing it. Trust me I\u2019ve been there\u2026<\/p>\n\n\n\n Before you adjust and make changes to your wedding venue marketing plan though you need to get clear on where you\u2019re marketing<\/strong> weddings exactly. What you\u2019re spending<\/strong> and when any renewals and contracts are due<\/strong>. <\/p>\n\n\n\n Some businesses are super organised and have a plan in one place (summarised on an Excel spreadsheet for example). But for smaller businesses growing organically, sometimes that marketing sort of evolves a bit more hap hazardly at the start. It doesn\u2019t necessarily have a dedicated marketing team member overseeing it and can be harder to track. <\/p>\n\n\n\n If that sounds like your venue or business, consider this a reminder to organise your marketing spend<\/strong> into something that allows you to review it at any time and to keep on top of renewals and opportunities. That way, you have space to consider options ahead of time and truly start to understand what\u2019s bringing in the results<\/strong> for you as you move forward. <\/p>\n\n\n\n I talked about shaking up your wedding venue marketing plan<\/strong>. To help you with that, it\u2019s really important to look closely and without bias at your returns from any marketing investment you\u2019ve made before. I\u2019m not saying that all returns have to be financial\/sales driven gains<\/strong>. I\u2019m a big believer in longer-term brand & relationship-building strategies<\/strong> as well as quick win ones too. BUT reviewing what all of your activity is doing for you is super important. <\/p>\n\n\n\n The above said, in exchange for much of your marketing spend you’re looking at enjoying a tangible increase in good quality enquiries<\/strong> into your wedding venue. With the resulting sales that your team will convert into happy couples hosting their celebration with you. <\/p>\n\n\n\n Now is the time to get the microscope out on what different components of your wedding venue marketing plan <\/strong>have produced over recent time periods. It\u2019s not necessarily comparing like for like (say comparing one wedding directory with another). But rather looking at that investment on its own. Is it reaping you the kind of enquiries that you want? That you really, really want? I feel a Spice Girls tune coming on here\u2026 <\/p>\n\n\n\n Depending on the campaign, Google Analytics<\/a><\/strong> should be able to help you with stats and data on website traffic <\/strong>and visits relative to some of your marketing. I\u2019d highly recommend that\u2019s complemented by your own systems that log and track enquiries<\/strong> in and how a couple moves through the sales process<\/strong>. <\/p>\n\n\n\n Ideally, you want your venue\u2019s systems and software to be able to log and track enquiries<\/strong> from different sources so that you can easily access reporting on that at any stage to show you not just how many enquiries you\u2019ve had<\/strong> from a particular source, but which ones have converted to showround<\/strong>, which to event sales<\/strong> and therefore which sources are producing you the right wedding enquiries<\/strong>. <\/p>\n\n\n\n This is an area that I work closely on with my private clients as a consultant as one of the biggest challenges is for venues to find the RIGHT clients<\/strong> for them, to find those enquiries that convert<\/strong>, that don\u2019t ghost, that don\u2019t go silent and to build that into the bespoke<\/strong> wedding venue marketing plan<\/strong>. <\/p>\n\n\n\n It\u2019s tempting to focus on volume (and sure some volume is important). But it\u2019s much more rewarding in all its forms to focus on aligning, niching and getting less but more of those spot-on wedding enquiries. <\/strong><\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nGet clear on what you\u2019ve got <\/em><\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\nGood old \u201cReturn on Investment\u201d <\/em><\/h2>\n\n\n\n
Enquiries that convert <\/em><\/h2>\n\n\n\n
Where to find the gold <\/em><\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\nSo in summary, as you take your steps to rejigging, refreshing or even creating your first proper wedding venue marketing plan: <\/h3>\n\n\n\n