Wedding Venue Marketing: How Pens Can Help Sell More Dates

My recent positive experience with a pen merchandise company can be transferred directly to your own wedding venue. This strategy can genuinely help you sell more weddings.

Nothing brings me joy more than a superb end-to-end customer experience, especially because it’s quite rare! I encountered this recently. So today, I’m sharing business lessons we can all take from ordering pens and applying them to successful wedding venue marketing, sales and bookings.

The Power of Consistent Follow-Up in Wedding Venue Sales

I didn’t specifically need pens at the time, but this company sent me a very good quality branded pen about a year ago. I didn’t take action immediately. However, one year later, another branded pen arrived by post, and that’s when I made a purchase.

Lesson: Your sales pipeline is exactly that – a pipeline. One communication simply isn’t enough. Success comes to businesses who consistently follow up, who maintain a regular presence, and who truly nurture their leads. This isn’t just relevant to pens, of course. The wedding venue selection pipeline, from initial research to final booking, is steadily getting longer. The window of time from engagement or first looking for a venue to saying yes and signing a contract is often extending beyond just a couple of weeks.

Making a Stellar First Impression for Your Wedding Venue

The accompanying letter was well-designed, eye-catching, and personal. It included a special offer code and a dedicated link.

Lesson: First impressions truly matter. The pen or product might have been great on its own. But if the accompanying words and visuals hadn’t matched that quality, then the customer journey would have stopped right there. Consider your initial enquiry response emails: what do they look like? Do they capture attention and get straight to the point? This initial impression is crucial for effective wedding venue marketing and the sales journey.

Streamlining the Customer Journey for Wedding Bookings

The dedicated webpage was fantastic. It had my company details plus my branding/logo pre-populated, and it very clearly showed my options with literally only two or three clicks.

Lesson: Customers are constantly multi-tasking. Therefore, retaining their attention to completion presents a real challenge for all businesses. The page visuals were compelling, and the options felt intuitive. I immediately knew this would be a fast process that I could complete without huge effort. Think about your own process: how can you give your couples the information they need to move to the very next sales step more easily? How many clicks does it take to book a viewing at your wedding venue? How many clicks are needed to find your pricing?

Enticing Upgrades and Add-Ons for Wedding Venues

Enticing upgrades and bonus add-ons were nicely presented. Crucially, they were also easy to either accept or reject before completing the purchase.

Lesson: Increasingly, couples want to explore different ways they can spend their wedding budget. Pricing calculators are perfect for hitting this need and trend. They allow couples to input their date, guest numbers, outline meal choices, and even play around with various options. This is a brilliant strategy for converting your wedding venue marketing efforts into leads and enquiries raising their hand ready to engage with your wedding team.

Delivering a Consistent and Quality Wedding Venue Experience

Communications about my order status were good, and the pens arrived on time and exactly as expected.

Lesson: The end product must always be as good as it was sold. All of the positive experiences mentioned above would be lost if the pens had been of poor quality. This is definitely not easy for venue leaders. However, putting consistent effort into team development and training ensures that your wedding product is the same in October as it is in May. It also ensures it remains equally impressive, irrespective of which team member is leading. This dedication guarantees your wedding venue‘s reputation remains strong.

Thank you pens.com for a superb customer experience! I’m thrilled with my pens which will be travelling far and wide across the wedding venues of the UK.

Uplevel Your Wedding Venue Sales

Reviewing the customer journey is something I’m hugely passionate about in business because it is the backbone of conversions, bookings, sales, and growth. If your venue needs to uplevel sales, let’s talk about what my signature fresh eyes audit does.