28 November 2016
Today’s blog is all about the need for venues seeking success in the wedding world to talk, share and collaborate with each other for best results.
Talk to the competition? Really? Yes, really!
I know it works and has tremendous results in so many other parts of the overall wedding industry. Wedding planners by definition tend to be naturally sociable and working pretty much as a solo-preneurs, there’s always been a real need for sharing and gaining encouragement & support from others. Our industry body – the UK Alliance of Wedding Planners has made huge strides in creating a supportive network of independent wedding planners and I regularly see so much collaboration on inspiring new projects, launches of new ventures, sharing of resource, ideas, frustrations and client work.
Yet it seems that in general venues hosting weddings don’t seem to talk to each other at all. I know this because most venues I host industry events with seem surprised that we planners all know (and indeed like) each other and also said venues so often have very little idea what their competition or perceived competition are doing. In the wedding market training days I run, one of the key benefits students report from attending the day is not only the valuable content but the chance to meet and share ideas with colleagues in other venues facing the same challenges and seeking the same success.
But surely you’ll be giving the game away? I disagree wholeheartedly and I’m not the only one – just as wedding planners are unique and chosen by and large on personality and personal fit, clients choosing a wedding venue are choosing with their heart and not their heads – they are not comparing directly on price and a tick list of specific facilities but they are seeking the venue that just has their names written on it – in many cases this will be made up of a combination of factors such as the size, layout of the venue, availability date, facilities, timings, capacities, service and more – your venue is unique as are the people in it and there is so much more benefit to be gained from collaborating with and supporting other venues, where you can each look out for the other and help each other with joint initiatives, with client referrals and much more, than in turning your back and isolating yourself.
I know you’re busy but small efforts are better than none at all – it’s so easy these days to open up the start of a professional relationship on social media. Go on, get talking …. you know you want to!
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