AuditFresh Eyes
Wedding Venue Audit
When was the last time you gave your entire wedding offering a review?It’s rarely top of the pile, that’s understandable.
Impact of Fresh Eyes
Decade of Experience
Signature Fresh Eyes Auditfor Venues
In this private consultancy service, together we review your entire offering from top to bottom and inside and out with your unique goals in mind whether that’s sustaining business or bold growth goals. This includes the following core elements:
Physical review of facilities and where there is opportunity to develop
where market trends are going, what others are doing well, what the curb appeal of your venue is and where updates are best focussed, what opportunities for overall growth exist.
Pricing review
and identifying true venue USPs to support in value-selling in price-squeezed environments; how to position these for sales conversions.
Packaging review
how you package up or break down the venue hire, key components such as catering and structures and how they are best positioned for reaching your ideal client. Opportunities for add-ons and upsells.
Marketing strategy and tactics audit
to reach specific ideal clients -website, social media, third party listings and specific feedback on obtaining more success with these investments. Tactics to consider and those to step back from potentially for maximum return on investment.
Sales pipeline and processes review
a close look at all enquiry communications, follow ups, pre and post viewing plus a detailed review of the showround itself to look at uplifting conversions at all steps of the sales journey.
Review of systems and tech
to support the team and the business further.
Bespoke Approach
I’ve always worked in a very bespoke way. Whilst the Fresh Eyes Audit is a package with a simple pricing structure, it’s entirely tailor-made in terms of the advice and focus. For some clients more time is spent on team development and training, with others it’s on longer term goals of outsourcing, renovation and further developing the physical offering; my consultancy is entirely bespoke working with a huge variety of business models and scenarios.
And yes we cover the nitty gritty - looking at stats, key performance indicators, key customer communications, marketing listings and so much more.
Sustainable and Long-Term Approach to Consultancy
When I’m on board with a Fresh Eyes Audit package, I’m all-in, supporting with you success, using my 20+ years in the sector to help you in all the ways that I can whilst we’re working together. And most of my clients will testify, that once a client, you’re always special to me. I’m very proud that the vast majority of my clients work with me multiple times at different stages of their business growth and many have worked with me at for 8+ years.
Client FeedbackBuckinghamshire
Venue Founder and Owner
Kelly and her team have been a part of our journey from humble beginnings to the award winning, 10 employee business we are today. When we first heard about Kelly it was through editorial she was writing and her advice just made sense so we got in touch and never looked back. There have been times where wanted Kelly’s input to a change or and idea or a problem. She hasn’t let us down yet. Kelly’s wider connections mean that we can talk to her about our issues and she can recommend a course of action that is suitable to us. As a business owner you’re looking for professionals who can help you but who also have deep interest in your business. Kelly is one of those trusted advisors for us. We’ve used Kelly for a full venue consultation and we’ve used her for change projects, for problem solving and for general sense checking. As a business owner you will sometimes need expert advice, just like you do from an accountant or solicitor. We count Kelly among those trusted advisors for our business.
Client FeedbackLancashire
Owner, Barn Venue
Kelly has given our busy team the opportunity to focus on our wedding offering that we needed to set our direction, goals and action plan. She’s helped us reassess the market, recognise changing customer expectations, demands and behaviours and put plans in place to refresh and refine so that we sustain and grow our wedding venue business. Her fresh eyes audit is highly recommended to fellow established venues and their teams.
The core components:
The Fresh Eyes Audit for Venues is designed to give you the insights of an experienced outsider, excited to help you achieve your business goals.
Preparation / full review of current wedding product sales & marketing remotely by Kelly .
1 action packed day of consulting together with the team (10-4pm approx) on site at your venue to review, to talk through advice, to brainstorm.
Short summary report of key action points and advice - this is very practical - I’m all about ensuring you're set to take action and see results not about reports that sit on a shelf.
Follow up 1 x 60 minute follow up session by Zoom in month 1 to support with accountability/further questions to help you to take the steps and keep moving forwards.
Includes return travel up to 100 miles to/from my Surrey base.
What's theInvestment?
The total investment for the Signature Fresh Eyes Audit for Wedding Venues is £5,450 plus VAT.
I regularly consult all over the country (up to Scotland and down to Cornwall is very usual). Additional sensible costs for travel and extra time are charged in addition to the basic fee for venues outside of 100 miles of Guildford, Surrey.
Interested in Sales Training?
Photo thank-yous: Imogen Xiana, Syon House, Warmwell House and Polhawn Fort