Wedding venue training | Wedding market training

+44(0) 1483 282 858 |

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Private Training

Get up to speed fast on the latest in weddings to make your venue thrive!

Are you:
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Disappointed by the quality or volume of wedding business you and your team are working hard to deliver?
Aware the wedding market is very fast moving and need to be re- ignited and re-energised with a massive confidence & knowledge boost?
Looking for fresh tried and tested marketing approaches to sell more easily to your bridal audience?
Keen to train and empower new colleagues or new teams to be wedding season ready both in terms of sales and customer experience?
invest in your knowledge
When you open the doors to learning great things happen – just like they have for my other venue clients.

They were once lacking confidence in their product, unsure of the latest trends in the market, the real needs of modern couples and how to best promote themselves to get converting and delighting more of their ideal clients.
expert one-to-one focus
With dedicated time out of the office and away from the desk, guided expertise to present venue-relevant topics and empower your team to creatively idea share, it’s amazing how new strategies come to life. Past venue teams have left my SHINE private training bursting with energy, confidence and practical know-how to implement fast and achieve impressive results.

Kelly spent a day training our entire customer facing team alongside the owners. This time was invaluable as we managed to overcome many issues that had previously belonged in the "too hard" basket as we had failed to fully recognise their importance in the sales outcomes. Another hugely valuable outcome of this day was to appreciate each team members value to the Fort and gain better understanding of the extensive nature of their roles within the team. Having every member present has proved essential as we commence rolling out the action plan developed after Kelly's workshop as the team recognise the need to change to continue being successful.

As a result of our work with Kelly, we have managed to freshen and modernise our offering. We have worked hard and have plenty of changes yet to implement, however we have noticed a considerable upturn in conversion rate with 50% of visiting couples now booking the Fort (at the end of 2017 this was more like 20%). This resulted in achieving our best sales month in the history of Polhawn Fort in January 2018, booking an impressive 62 nights with very minimal discounting. As a result of this increase in bookings we received deposits of £30,000 above our sales targets which negated any reservations we had about the cost of instructing Kelly.

Sarah Turpitt
General Manager, Polhawn Fort

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time to learn

My sessions are very open, friendly and collaborative with structured topics that take in a mix of operational tips and best-practice (I’m an event manager myself) alongside marketing topics & techniques. There is plenty of time for discussion, problem solving and group exercises to really get you thinking and bring the learning to life! Group sizes can vary but generally between 6 and 15 delegates works best so that there is plenty of attention and time for questions.

Not only do you have my expert attention but you have the opportunity to collaborate, truly “think” outside of the day-to-day noise, idea share and relationship build with colleagues.

about Kelly

Kelly Chandler has been at the vanguard of the wedding industry since 2003, and has grown her award-winning independent wedding planning business, The Bespoke Wedding Company, to become one of the UK’s most respected independent wedding and event planning companies. Kelly Chandler Consulting has developed organically from the demands of wedding venues regularly seeking Kelly’s sound business strategy, marketing and operations advice to improve their wedding offering.

Kelly is a well-regarded innovator, mentor, trainer and industry spokesperson on and in the wedding business, an ambassador for industry body, The UK Alliance of Wedding Planners, as well as a Judge for The Wedding Industry Awards. She’s passionate about helping special places and spaces achieve greater commercial success and happier customers through a range of services from one to one consulting, training, marketing events and more.

Thank you very much for a very inspirational day on Friday. Stacey and I have both utterly enjoyed your course. Our heads were buzzing with ‘to-do lists’ at lunch time, and my mind will not be at rest until we have implemented some of our learnings!

Bénédicte Montain
Head of Events and Corporate Membership,
Ashmolean Museum of Art & Archeology

would you like to find out more?

Do get in touch via phone or email ( if you’d like to find out if the training is a good match for you or your team.

The most dangerous phrase in the language is

‘We’ve always done it this way.’

The wedding industry moves so fast, it’s easy to be left behind if you don’t keep up with trends and adapt your strategies.

Wedding couples vote with their buying decisions and research thoroughly before they even get in touch – make sure you’re not the venue disappearing into obscurity and instead are leading the pack!

What you’ll gain:
Increase your knowledge
knowledge is power and with extra wedding & wedding business knowledge at your fingertips, you will approach your work with greater confidence
Valuable connections
you’ll find out about new industry resources and contacts to help with future collaborations and business development

Fresh ideas
you will leave with tried & tested affordable ideas for you to implement to elevate your venue’s offering

How it works:
The topics for my SHINE private training tend to focus on the following popular and successful topics I teach on my SHINE open group training day. I can and do adjust the training automatically according to the specifics of your venue and am able to look at bespoke topics according to your brief, so please talk to us about your preferences and priorities. I want you to gain the absolute most value from it.
SHINE group workshop topics typically include:
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Introduction - The bridal market landscape in 2018 - statistics on spending and choices for today's discerning couples
The Modern Couple - trends in wedding scheduling, wedding etiquette and the latest wedding ideas, styles and designs - how to tap into those and make your venue stand out
The do's and don'ts of marketing to bride and groom and understanding this unique client type and bridal psychology
Putting together an irresistible wedding offering - tips for your website, brochure and approach
Under-used venue marketing ideas for weddings
The customer journey - From enquiry to waving them off at the end of the night - how to best manage your relationship with the bride and groom
Working successfully with independent wedding planners and the benefits to you as a venue
Wedding budgets - the cost of other wedding services and how your venue fits into that
The importance of partnering with the right suppliers at the right price point and getting the best from your supplier partner relationships
Repeat business - does such a thing exist in weddings?
Open Question and Answer Session
What’s included?
All printed training materials to take away with you as well as an electronic copy you can use after the training internally to share with colleagues not available to attend.

Venues booking private training tend to provide the venue space, refreshments during the day and required AV equipment but this can be arranged at an extra fee.
Sound good? What’s the investment?
Private training days are priced at £2,800 (plus VAT) based on up to 10 delegates and based on a hosting venue within 1 hour of our Guildford, Surrey office taking place for one full weekday. Travel expenses may apply but I do and am very happy to travel much further afield. Small additional supplements are in place for delegate numbers exceeding 10.
How to book
Please get in touch on to check availability. Please ideally allow around 4-8 weeks notice for the training day but do contact us if you need a speedier solution.

Kelly Chandler is not only an incredibly insightful person and knows her trade extremely well, she is also a fabulous teacher who works with the company and what you are wanting to achieve and targets her knowledge so you get the most out of your sessions booked in with her.

Amy Green
Marketing and Development Manager, jj Media Group

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If you’d like to find out about training before booking, get in touch via the contact options below…
Complete our short form:
Contact Details:
+44 (0) 1483 282 858
+44 (0) 7721 093 566
Kelly Chandler Consulting

East Horsley
Surrey (near to Cobham & Guildford)

We are able to work with venues locally, further afield and internationally.
By appointment only
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